L’Oréal and The Prince's Trust - All Worth It

Words: Tomo Kembery

 

Today, Dame Helen Mirren hostthe launch of a new, nationwide initiative from The Prince’s Trust and L’Oréal Paris to help 10,000 young people across the UK turn ‘self-doubt’ into ‘self–worth’ in response to new research which says 1 in 3 young people in the UK do not believe in themselves*.

Today’s event launched the three-year collaboration between The Prince’s Trust and L’Oréal Paris which will facilitate a new confidence training programme, delivered in 18 dedicated spaces in Prince’s Trust centres around the UK, and available online.

During the event, Dame Helen and several other L’Oréal Paris ambassadors, including Amena Khan, Jada Sezer and Marcus Butler, spent time speaking to and advising local young people about how they can boost - and harness - their own self-confidence. 

Speaking at the event, Dame Helen said:

“Self-confidence is a life-long battle, affecting people young and old. It’s for this reason that I am so happy to be here today. This partnership between L’Oréal Paris and The Prince’s Trust is a perfect marriage. The Prince’s Trust has a long history of helping young people, and I have been proud to support its work for many years. I also admire L’Oréal Paris for its constant work to re-look at and understand what beauty means.

“In my own experience, a sense of humour is essential to helping you through times of self-doubt or low confidence, as are your mates. Nowadays, I think social media is affecting people’s confidence, but we need to remember that the essence of being human has not changed. We need to hold on to that fact.”  

Further information about The Prince’s Trust is available at www.princes-trust.org.uk